Early Victoria's Secret beauty products are distinctly branded with "Gryphon Development Inc.," a name that encapsulates a significant chapter in the history of the brand. Gryphon Development Inc., established in 1988 as a collaborative venture with The Limited, Inc., played a crucial role in shaping the fragrance landscape of the late 20th century. For a span of 12 years, this partnership was instrumental in producing not only Victoria's Secret fragrances but also bath and body products for other divisions within The Limited, as well as some external retailers.
The branding of early Victoria's Secret products with Gryphon Development Inc. reflects a period of growth and innovation in the company's history. This branding strategy helped to establish a reputation for quality and sophistication. Products from this era are marked with the slogan "Renowned Purveyors to the Most Refined Ladies," which conveys an image of exclusivity and high standards. This slogan was designed to appeal to a discerning clientele, positioning Victoria's Secret and its associated brands as providers of luxurious and refined beauty solutions.
Gryphon Development Inc.'s involvement was pivotal in the creation and distribution of Victoria's Secret's early fragrances and bath products, setting a high bar for the company's future offerings. The partnership with The Limited, Inc. provided a solid foundation for Victoria's Secret's expansion into a major player in the beauty and fragrance industry, leveraging Gryphon Development's expertise and reputation to craft products that resonated with a sophisticated audience.
Early 1980's label
Read more about the history of the brand here: http://www.fashionencyclopedia.com/To-Vi/Victoria-s-Secret.html
No comments:
Post a Comment