Victoria by Victoria's Secret c1988

Victoria by Victoria's Secret was launched in 1988, marking a significant collaboration with Gryphon Development. This partnership represented an early venture for Victoria's Secret into the fragrance market, setting the stage for the brand's future successes in this domain. The launch of "Victoria" was a pivotal moment, establishing a signature scent that embodied the elegance and allure associated with the Victoria's Secret brand.

The fragrance itself was crafted to capture a timeless and sophisticated femininity, appealing to the brand's core demographic of confident, modern women. The collaboration with Gryphon Development, a company known for its expertise in luxury fragrances, ensured that "Victoria" was created with high-quality ingredients and a refined scent profile. This attention to detail and quality helped establish "Victoria" as a memorable and enduring fragrance.

The introduction of "Victoria" in 1988 came at a time when the fragrance market was expanding rapidly, with many brands exploring new and innovative scent combinations. This era saw a diversification in the types of fragrances available, catering to an increasingly sophisticated consumer base. "Victoria" stood out in this competitive landscape, offering a blend that was both classic and contemporary, appealing to a broad audience.

The fragrance was not only a commercial success but also a cultural touchstone, becoming synonymous with the brand's image of glamour and sensuality. It set a precedent for future Victoria's Secret fragrances, laying the groundwork for a line of perfumes that would continue to define the brand's identity and appeal.

Victoria entered the fragrance market during a period characterized by a fascination with vintage and romantic themes, often referred to as the "Victorian Revival." This cultural trend saw a resurgence of interest in the aesthetics and values of the Victorian era, influencing various aspects of popular culture, including fashion, home decor, accessories, jewelry, movies, novels, and perfumes. The 1980s witnessed a nostalgic yearning for the opulence, elegance, and refined sensibilities associated with the Victorian age, manifesting in a preference for intricate designs, rich fabrics, and elaborate decor.

The Victorian Revival had a profound impact on the fashion and lifestyle industries. Fashion designers incorporated lace, velvet, and corset-inspired designs into their collections, echoing the ornate and structured clothing of the Victorian period. Home decor embraced elaborate wallpapers, antique furniture, and decorative accessories, while jewelry featured intricate patterns and vintage-inspired designs. This revival also influenced the entertainment industry, with movies and novels exploring Victorian themes and aesthetics, such as the films "A Room with a View" (1985) and "Maurice" (1987), which highlighted the romance and complexity of the Victorian era.

The choice of the name "Victoria" for the fragrance was both strategic and evocative. The name "Victoria" is derived from the Latin word "victoria," meaning "victory." It also has strong associations with Queen Victoria, one of the most iconic figures of the Victorian era, known for her influence on culture and society during her long reign. The name evokes a sense of regal elegance, timeless beauty, and sophisticated charm, all qualities that Victoria's Secret likely aimed to embody in the fragrance.

Women in the late 1980s would likely have been drawn to a perfume named "Victoria" due to its association with grace, refinement, and the romantic allure of the Victorian era. The name itself would have conjured images of Victorian romance, elegance, and a touch of nostalgia for a time known for its formality and grandeur. The fragrance, classified as a romantic, opulent floral scent, would have appealed to women seeking a sophisticated and feminine scent that conveyed a sense of timeless beauty and classic charm.

The word "Victoria" evokes emotions of triumph, beauty, and elegance. It conjures images of lush gardens, ornate ballrooms, and refined gatherings—scenes often associated with the Victorian era's romanticized portrayal. The fragrance would have been seen as a perfect complement to the fashion and decor trends of the time, offering a sensory experience that resonated with the cultural fascination with all things Victorian.

Overall, Victoria by Victoria's Secret captured the zeitgeist of the 1980s Victorian Revival, appealing to women who embraced the era's romanticism and elegance. The fragrance provided an olfactory connection to the opulent and refined world of the Victorian age, making it a fitting and popular choice in a market that celebrated vintage and romantic influences.

Fragrance Composition:

Elle, 1989:

"This month, Victoria's Secret debuts Victoria, a frankly romantic scent with nostalgic notes of Bulgarian rose and raspberry blended with patchouli and sandalwood. The bottle (below) was inspired by the architecture of 17th-century England."

So what does it smell like? It is classified as a floral fragrance for women. "The signature scent of Victoria's Secret. The essence of romantic flowers, temptuous fruits and rich woods."

• Top notes: bergamot,  raspberry
• Middle notes: jasmine, lilac, and Bulgarian rose
• Base notes: vanilla, patchouli, oak moss, sandalwood, and patchouli

Scent Profile:

As I first encounter the top notes of Victoria by Victoria's Secret, a bright and refreshing burst of bergamot greets me. The bergamot is crisp and slightly tangy, with a sparkling citrus quality that immediately uplifts the senses. It’s reminiscent of freshly peeled citrus, offering a vibrant, invigorating introduction to the fragrance. Alongside this, the sweet and juicy aroma of raspberry emerges, adding a lush, fruity sweetness that is both playful and alluring. The combination of these top notes creates an inviting and lively opening, setting the stage for the floral heart of the perfume.

As the initial citrusy and fruity notes begin to mellow, the heart of the fragrance unfolds, revealing a beautiful bouquet of floral scents. Jasmine takes the lead, with its rich, white floral aroma that is both sensual and sophisticated. It imparts a creamy, intoxicating scent that is deeply feminine and timeless. Lilac follows, offering a delicate and slightly powdery fragrance that adds a soft, romantic touch. The lilac's gentle floral notes blend seamlessly with the jasmine, creating a harmonious floral composition.

The Bulgarian rose then makes its presence known, infusing the fragrance with a luxurious and opulent character. This rose note is full-bodied and lush, exuding a classic elegance. It has a slightly sweet, velvety quality that deepens the floral aspect of the perfume, making it feel rich and layered. The interplay of jasmine, lilac, and Bulgarian rose creates a complex and captivating floral heart that is both sophisticated and alluring.

As the fragrance settles, the base notes provide a warm and comforting foundation. Vanilla emerges first, offering a creamy, sweet aroma that adds a sensual warmth to the scent. It’s a cozy, enveloping note that brings a softness to the fragrance's finish. Patchouli adds depth and a slightly earthy quality, with its rich, woody scent. It has an almost spicy undertone that contrasts beautifully with the sweetness of the vanilla.

Oakmoss lends a subtle, green earthiness to the mix, grounding the fragrance and adding a touch of natural sophistication. It imparts a slightly dry, mossy character that is both fresh and timeless. Sandalwood rounds out the base, with its smooth, creamy woodiness. It adds a soft, milky warmth that blends perfectly with the vanilla and patchouli, creating a rich and luxurious dry down.

Together, these base notes provide a lasting, sensual finish to the fragrance, leaving a trail of warmth and sophistication. The combination of floral, fruity, and woody elements in Victoria by Victoria's Secret offers a complex and elegant scent experience that feels both modern and timeless. The fragrance captures the essence of romantic flowers, tempting fruits, and rich woods, making it a signature scent that is memorable and distinctive.

Bottles:

The design of the Victoria fragrance bottle was deeply inspired by the elegance and refinement of 17th-century English architecture. This period, known for its classical and baroque influences, emphasized intricate details, symmetry, and a sense of grandeur, all of which are reflected in the bottle's design. The clear glass bottle itself is crafted with a sophisticated ribbed pattern, reminiscent of the fluted columns and ornate moldings that were popular in English architecture during that time. This ribbed texture adds a tactile element to the bottle, giving it a unique and luxurious feel.

Accenting the glass bottle are gilded metal elements, which enhance the opulent and regal aesthetic. The use of gold in the design nods to the lavish decor of the 17th century, where gilding was commonly used to signify wealth and status. These golden accents provide a striking contrast against the clear glass, adding a touch of richness and sophistication. The cap of the bottle, finished in royal blue, complements the gilded details and adds a modern twist to the classic design. This choice of color reflects the color scheme often associated with royalty and nobility, further emphasizing the luxurious nature of the fragrance.

The packaging of the Victoria fragrance line was carefully designed to align with the bottle's aesthetic, using a color scheme of royal blue and lustrous metallic gold. This combination not only underscores the luxurious and regal theme but also creates a visually appealing contrast that draws attention. The deep blue and gold hues evoke a sense of elegance and timelessness, perfectly encapsulating the essence of the fragrance.

Interestingly, the Parfum flacon deviates slightly from the rest of the line's color scheme. It features an amethyst glass cap, adding a unique and distinctive element to the packaging. This choice of amethyst, a stone often associated with royalty, wisdom, and protection, adds another layer of meaning and allure to the fragrance. The use of this rich purple hue not only sets the Parfum apart from other offerings in the line but also adds a touch of mystery and exclusivity.

Overall, the design of the Victoria fragrance bottle and its packaging are a harmonious blend of historical inspiration and modern luxury. The attention to detail, choice of materials, and thoughtful color palette all contribute to creating a product that not only delights the senses but also serves as a beautiful and timeless piece of art.

Fragrance Line:

The Victoria fragrance line, launched by Victoria's Secret, was carefully curated to offer a variety of options for both casual and formal fragrance applications. Each product in the line was designed to cater to different preferences and occasions, ensuring that there was a suitable choice for every need.

The collection included several parfum options, providing a range of formats for those who sought a more concentrated fragrance experience. The 0.175 oz Parfum Purse Spray, crafted in a heart-shaped bottle, was a charming and portable choice, ideal for carrying in a purse for on-the-go use. The 0.145 oz Parfum Splash Miniature offered a compact and elegant option for those who preferred a smaller, more discreet fragrance solution. For those who appreciated classic presentation, the 0.38 oz Parfum Splash with its glass stopper provided a sophisticated touch, allowing for a more controlled application. Additionally, the 0.25 oz Parfum Purse Spray offered a sleek and convenient format, perfect for refreshing the scent throughout the day.

The Eau de Cologne offerings in the Victoria line were designed to provide a lighter, more subtle fragrance experience. The 0.5 oz Eau de Cologne Spray was a practical and portable choice, suitable for daily use. The 0.38 oz Eau de Cologne Purse Spray was similarly designed for convenience, allowing for easy application while on the move. For those who preferred a larger size, the 1.7 oz Eau de Cologne Splash and 1.7 oz Eau de Cologne Spray offered generous quantities of the fragrance, suitable for extended use.

To complement the parfum and eau de cologne options, the line also included body mists and splashes. The 4 oz All Over Body Mist (in glass bottle) was presented in a glass bottle, providing a touch of elegance and allowing for a delicate, even application of fragrance across the body. In contrast, the 4 oz All Over Body Splash (in plastic bottle), packaged in a plastic bottle, offered a more casual and convenient option for those seeking a refreshing burst of scent.

The Victoria fragrance line's diverse range of products was designed to cater to various preferences and occasions, from concentrated parfum options to lighter body mists. Each format provided a unique way to enjoy the signature fragrance, ensuring that users could find the perfect product to fit their lifestyle.

Bath & Body Collection:

The Victoria Bath Collection initially launched with a focus on enhancing the bath experience through simplicity and elegance. It began with just two key products: the Perfumed Bath & Body Shampoo and the Perfumed Bubble Bath. These offerings set a luxurious foundation for the collection, combining rich, fragrant bubbles with a nourishing bath formula. The inclusion of these items reflected Victoria's Secret’s dedication to creating a bath experience that was both indulgent and practical.

In 1995, the Victoria Bath Collection saw a significant expansion, introducing a range of new products designed to cater to various aspects of personal care and indulgence. This expansion aimed to offer a more comprehensive suite of bath and body products that complemented the original fragrances while adding new dimensions of luxury and convenience.

The Cleansing Body Buffer was introduced as an exfoliator to help enhance the skin's smoothness and radiance. This product was designed to provide a gentle, yet effective exfoliation, removing dead skin cells and leaving the skin refreshed and revitalized. The introduction of the Dry Oil Spray marked a significant addition, offering a nourishing formula enriched with Vitamin E, chamomile, and watercress. This spray provided an extra layer of hydration and nourishment, ideal for keeping the skin soft and supple.

Another notable addition was the All-Over Body Mist, a light spray mist that allowed for a delicate fragrance application. This product offered a refreshing and subtle scent experience, perfect for a quick spritz throughout the day.

The expanded range included several sizes and formulations of body care products:

Dry Oil Body Spray: Available in 0.5 oz and 4 oz sizes, this spray was designed for easy application and provided a light, nourishing layer to the skin.

Perfumed Body Lotion and Perfumed Body Cream: These were available in various sizes, including 2 oz, 4 oz, 5 oz, and 7 oz, catering to different needs and preferences. The body lotion and cream were formulated to provide long-lasting moisture while enveloping the skin in a luxurious scent. "This sheer body lotion smooths on so easily and absorbs so quickly, you'll be amazed to discover how rich it really is. It's enhanced with skin soothing ingredients like chamomile and sweet almond oil to leave your skin exceptionally silky and sublimely scented."

Perfumed Shower Gel: Offered in 4 oz, 7 oz, and 10 oz sizes, the shower gel was designed to cleanse the skin while leaving it delicately fragranced. "Pour a generous amount of this luxurious perfumed shower gel onto a mesh sponge or loofah, work into a fragrant, billowy lather and enjoy a classic bathing experience."

Perfumed Dusting Powder: Available in 2.5 oz and 4.5 oz sizes, with the former including a refillable option. This powder was intended to be applied with a puff, offering a light, fragrant finish to the skin. 

Bath Oil Beads and Potpourri: These additional products provided extra options for enhancing the bath experience. The bath oil beads added a touch of luxury to the bath water, while the potpourri offered a decorative and aromatic touch. Also available for the boudoir was the "Crystalline Decanter" which was a ribbed, clear glass trinket box/jar that resembled the dusting powder jar. It has a chunky blue glass lid, trimmed with a gilded band. It measures about 3" tall x about 3.75" diameter. The box reads: "This elegant Crystalline Decanter is the perfect accessory to house your most treasured keepsakes."

Overall, the Victoria Bath Collection's expansion in 1995 provided a well-rounded range of products designed to enhance the bathing ritual, combining practicality with indulgence. Each addition was crafted to offer a unique sensory experience, complementing the existing fragrance line and catering to various aspects of personal care.

Fate of the Fragrance:

Early boxes are marked with "Distributed in the U.SA. by Gryphon Development, LP." The ingredients list is stated as follows: "Victoria Eau de Cologne Contains SD Alcohol 40, Fragrance, Benzophenone-2, D&C Red #33, FD&C Yellow #5. FD&C Yellow #6, FD&C Blue #1."

Later boxes are marked "Distributed by Victoria's Secret Stores, Inc. Columbus, OH." The ingredients list is stated as follows: "Victoria Eau de Cologne Contains SD Alcohol 39C, Fragrance, Benzophenone-2, D&C Red #33, FD&C Yellow #5. FD&C Yellow #6, FD&C Blue #1."

The ingredients list is stated as follows: "Victoria Eau de Cologne Contains SD Alcohol 39C, Fragrance, Benzophenone-2, D&C Red #33, FD&C Yellow #5. FD&C Yellow #6, FD&C Blue #1." This time, for legal reasons, the boxes now sport a clear plastic label stating "Caution: Flammable. Keep away from flame or high heat."

The ingredients list is stated as follows: "Victoria Eau de Cologne Contains SD Alcohol 39C, Fragrance, Benzophenone-2, D&C Red #33, FD&C Yellow #5. FD&C Yellow #6, FD&C Blue #1." This time, the boxes no longer use a label, but are printed with the warning:"Caution: Flammable. Keep away from flame or high heat."

Fate of the Fragrance:

Victoria's Secret's Victoria fragrance, initially launched with great anticipation, unfortunately faced discontinuation in the late 1990s. Despite its early success and popularity, the fragrance line was phased out by the brand. By 1998, Victoria remained available on the market, but this availability was short-lived as the brand eventually ceased production.

During its run, Victoria was celebrated for its opulent floral composition, which captured the essence of romance and sophistication. However, as trends evolved and the fragrance market shifted, Victoria was gradually discontinued. The decision to phase out the fragrance reflects the dynamic nature of the perfume industry, where product lines are often retired to make way for new offerings.

The discontinuation of Victoria marked the end of an era for this beloved scent, which had garnered a loyal following and was a signature offering in Victoria's Secret's fragrance portfolio. Although no longer in production, the fragrance remains a cherished memory for those who enjoyed its elegant floral notes and unique character during its time on the shelves.

CLICK HERE TO FIND THE ORIGINAL VICTORIA PERFUME BY VICTORIA'S SECRET

Victoria II:

During the period when Victoria's Secret was expanding its fragrance offerings, the release of Victoria II marked a notable addition to the brand’s portfolio. Launched around the same time as the original Victoria fragrance, Victoria II was designed to complement its predecessor while presenting a distinct character of its own.

The bottle design of Victoria II mirrored that of the original Victoria fragrance, maintaining the elegant and classic shape that had become synonymous with the brand. However, Victoria II was distinguished by its striking light blue glass, which set it apart from the clear glass used for the original Victoria bottle. This subtle change in color added a fresh, modern touch to the packaging, aligning with the fragrance’s own nuanced profile.

Victoria II retained the same sophisticated bottle silhouette, reflecting Victoria’s Secret’s commitment to aesthetic continuity and brand identity. The light blue hue of the glass bottle conveyed a sense of calm and serenity, hinting at the fragrance’s unique qualities while preserving the familiar elegance associated with the Victoria line. This careful attention to packaging design underscored the brand’s dedication to creating a cohesive and visually appealing fragrance experience.

Simply Victoria was introduced as a flanker scent to the original Victoria by Victoria's Secret, launched sometime before 2002, with many sources suggesting it debuted in the early 1990s. This fragrance aimed to build upon the success of its predecessor, offering a new interpretation while maintaining a connection to the Victoria brand's elegant and romantic image. Unfortunately, like many fragrances from that era, Simply Victoria has since been discontinued, making it a rare and elusive find for collectors and enthusiasts alike.

In 2013, Victoria's Secret reintroduced a fragrance under the same name, Victoria by Victoria's Secret, but this was a distinct and separate creation from the original 1988 scent. The 2013 version marked a notable departure in both formulation and scent profile. Unlike its predecessor, which was characterized by a rich floral bouquet, the new Victoria fragrance was designed with a more contemporary twist. It features a sparkling blend of red berries, Victoria rose, and crème brûlée. This composition evokes a playful and gourmand character, offering a sweet and vibrant fragrance experience that contrasts sharply with the classic elegance of the original Victoria.

The new Victoria by Victoria's Secret, with its modern and fruity notes, reflects the evolving tastes and trends of the fragrance industry, distinguishing itself from the nostalgic charm of the 1988 release.